In 2011, Twitter launched the Twitter Publisher Network to help advertisers unite with audiences beyond Twitter in lots and lots of mobile apps while using powerful measurement, targeting, and creative tools. Now Twitter is excited to announce significant expansions to the TPN, like a new name to scientifically reflect the evolution of the product: Twitter Audience Platform - a quick and efficient way for advertisers to reach over 700 million people on and off of Twitter.
Twitter is expanding its reach beyond mobile app installs and re-engagements, by offering advertisers the ability to drive two additional objectives having the Twitter Audience Platform:Tweet engagements and video views. Both are now available for the first time in beta to all managed clients globally. They are also launching new creative formats to help advertisers better engage with their in-app audience.
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Drive video views and Tweet engagements
You can now easily extend your Promoted Video and Tweet engagement campaigns to the Twitter Audience Platform with a single click. Lots of the targeting signals used on Twitter such as interest, username, and keyword can be applied to your campaigns across mobile apps. As on Twitter, Promoted Videos on the Twitter Audience Platform can start to play automatically on a device with all video being 100% in-view.
New creative features
On the Twitter Audience Platform, Promoted Tweets are translated into one of the immersive ad formats including video, native ads, banners, and interstitials. For example: Tweet engagement campaigns on Twitter become interstitial and native ads, promoted video campaigns are turned into in-app video ads, app install or re-engagement campaigns become interstitial or banner ads.
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They have also added creative features to interstitials to help you extend your best content beyond Twitter. Twitter users can now Retweet and favorite directly from the Twitter Audience Platform ad. Also added are, customizable call to action buttons to help drive your desired user action.
Advertiser success
Brand advertisers who ran campaigns across both Twitter and the Twitter Audience Platform could double their reach and lower CPEs by as much as 30%. Additionally, a June 2015 study that we commissioned from MediaScience showed that consumers, both on and off Twitter users spent about 123% more time with Twitter Audience Platform ads in comparison with traditional mobile interstitial ads. The research also showed that non-Twitter users who saw a Twitter Audience Platform ad expressed about 11% more positive sentiment towards the brand advertiser.
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The Twitter Audience Platform has become available globally to all managed clients driving Tweet engagements and video views. Furthermore it is being tested by select clients driving mobile app installs and re-engagements.
Friday, August 21, 2015
Downtown High-Rise Guide Significant Structural Damage Following Increase
La — A high-rise in located near by Los Angeles on Thursday night sustained significant structural damage following an explosion of a generator on the basis thatfloor.
The storage unit is found at 811 W. Wilshire Boulevard, at Flower.
Five adults were also reported to have non-life threatening injury, authorities said. The most serious injuries included smoke inhalation and a painful back. Both of those patients were transported to a hospital, according toa LAFD alert.
Brian Humphrey in the Los Angeles Fire Department said the explosion caused “significant” damage to the 19-story building.
Officials said the construction was occupied by commercial residents.
The hearth was quickly produce.
The explosion also did damage to water pipes and provided a “significant” water issue in the the subterranean level.
Cause of the main explosion is under investigation.
Thursday, August 20, 2015
Bangkok Bombing Suspect,The man in yellow
Thai police released this sketch of the "man in yellow", suspected of planting the bomb
Two men identified as suspects in the Bangkok bombing have been cleared of involvement, police say.
The
pair were filmed by security cameras standing near the prime suspect in
Monday's blast at the Erawan Shrine, which killed 20 people.A police spokesman said they were now satisfied the men - a Chinese tourist and his Thai guide - were not involved.
The main suspect remains at large, but authorities told the BBC they believe he is still in Thailand.
Dozens of people were injured in the explosion, with some losing limbs.
Police had said that at least 10 people were suspected of involvement in the attack, and that their prime target was foreign.
CCTV shows main suspect's movements before and after blast
The two former suspects, wearing red and white t-shirts, were captured standing in front of the main suspect, in yellow, as he left his backpack under a bench at the scene.
The footage led police to believe the pair may have been the attacker's accomplices. But one of the men "met police and was released", according to police spokesman Prawut Thavornsiri.
He told them he had taken the Chinese man to the Erawan shrine on behalf of a mutual friend.
Earlier reports suggested both of the men had presented themselves for questioning.
But the Chinese national returned home a day after the bomb, Mr Thavornsiri said.
Neither were "likely involved", he added.
However, he later told Associated Press that a global terrorism link had not been ruled out, saying: "We still have to investigate in more detail."
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Suspect's CCTV trail: Jonathan Head, BBC News, Bangkok
Images of the main suspect before and after the bombing give a chilling picture of a man on a deadly mission.
We see him getting out of a tuk-tuk 18 minutes before the blast, with a black backpack. He is no more than three minutes walk from the shrine, and starts towards it.
He appears again at 18.49.30, about 100m on from the previous CCTV camera. We then see him walking into the shrine, taking off the backpack, and putting it on the ground, under the bench he is sitting on.
He walks out. It is less than three minutes before the explosion.
The cameras then pick him up walking back along Rajdamri Road, past the Hyatt Hotel, looking at his phone.
The next camera catches him at 18.56.06, 48 seconds after the blast, walking fast.
We see him next on the back of a motorbike taxi, heading south, towards Lumpini Park, where the driver has told police he dropped him off. The police say they have lost all trace of him since then.
Bangkok bomb: CCTV timeline
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Police are also questioning a tuk-tuk taxi driver who drove the main suspect to the shrine, but are making slow progress in identifying the name and nationality of the man in yellow.
Although the shrine has been cleaned up, a BBC team led by Jonathan Head was still able to find bomb shrapnel embedded in a wall nearby, suggesting the forensic teams have not yet collected all possible evidence from the area.
No-one has yet said they carried out the attack.
National police chief Somyot Pumpanmuang said he believed the attack was planned at least a month in advance.
Prime Minister Prayuth Chan-ocha has called the bombing the "worst ever attack" on Thailand.
Twelve of the 20 dead in Monday's attack were foreigners, including nationals from China, Hong Kong, the UK, Indonesia, Malaysia and Singapore.
Source: BBC
We see him getting out of a tuk-tuk 18 minutes before the blast, with a black backpack. He is no more than three minutes walk from the shrine, and starts towards it.
He appears again at 18.49.30, about 100m on from the previous CCTV camera. We then see him walking into the shrine, taking off the backpack, and putting it on the ground, under the bench he is sitting on.
He walks out. It is less than three minutes before the explosion.
The cameras then pick him up walking back along Rajdamri Road, past the Hyatt Hotel, looking at his phone.
The next camera catches him at 18.56.06, 48 seconds after the blast, walking fast.
We see him next on the back of a motorbike taxi, heading south, towards Lumpini Park, where the driver has told police he dropped him off. The police say they have lost all trace of him since then.
Bangkok bomb: CCTV timeline
_________________________________________________________________________________
Police are also questioning a tuk-tuk taxi driver who drove the main suspect to the shrine, but are making slow progress in identifying the name and nationality of the man in yellow.
Although the shrine has been cleaned up, a BBC team led by Jonathan Head was still able to find bomb shrapnel embedded in a wall nearby, suggesting the forensic teams have not yet collected all possible evidence from the area.
No-one has yet said they carried out the attack.
National police chief Somyot Pumpanmuang said he believed the attack was planned at least a month in advance.
Prime Minister Prayuth Chan-ocha has called the bombing the "worst ever attack" on Thailand.
Twelve of the 20 dead in Monday's attack were foreigners, including nationals from China, Hong Kong, the UK, Indonesia, Malaysia and Singapore.
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